Israel Advocacy News February 15, 2012: David Bernstein’s The David Project a new strategy for Israel advocacy on campus

ISRAEL ADVOCACY 101

ISRAEL & ZIONIST EDUCATION

A new strategy for Israel advocacy on campus

Source: Washington Jewish Week, 2-15-12

David Bernstein’s The David Project has created a new strategy for Israel advocacy on campuses.
David Bernstein’s The David Project has created a new strategy for Israel advocacy on campuses.

David Bernstein has seen the same old story so many times on college campuses. Anti-Israel sentiment seems to be met with confrontation instead of discourse and relationship building.

That, he felt, had to change for attitudes towards the Jewish state to even stand a chance of changing.

Combatting growing attacks on Israel’s legitimacy on college campuses requires breaking the cycle of rallies and protests in favor of targeting outreach to campus influentials, according to a new white paper released last week by The David Project, a leading pro-Israel campus organization.

“A Burning Campus? Rethinking Israel Advocacy at America’s Universities and Colleges” lays out a new strategy for Israel advocacy rooted in relationships with key campus stakeholders and organizations, both Jewish and non-Jewish.

The white paper finds that “campus activism by Israel supporters is generally not strategic,” and that campuses are predisposed toward “radical political views.” This allows “anti-Israelists,” those who believe Israel is an illegitimate state, to be increasingly successful in their efforts both in influencing the thinking of future generations of Americans and in using the campus as a venue to disseminate “anti-Israelism” into the wider culture.

The David Project’s new approach to campus advocacy focuses on breaking the cycle of rallies and protests that engages only extreme viewpoints. Hosting intimate discussions, dinners for campus leaders and one-on-one outreach efforts will attract students who are not yet politically involved and help them develop informed opinions about Israel that are free of misinformation and bias….READ MORE

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